Third Coast Holdings
Matt Third Coast
Focusing on the sustainability revolution
Client Background
"Third Coast Commodities, along with AG Energy Transport, Stillwell Logistics and Evergreen Grease Service are a collection of companies that live sustainability. With commodity merchandising, freight and logistics support, and industrial and commercial cooking facility service, we are deeply entrenched in the fats, oils and grease industry that support the greater biofuels industries. In my current role as Chief Marketing Officer, I am responsible for strategic development and tactical implementation of our marketing initiatives across our family of companies, with a primary focus on customer and client engagement and industry education."
"I was really excited about the prospect of growing our brands and our marketing engagements. We had not done a lot of marketing at our organizations. Being able to formulate a plan to work on strategy and implementation with a marketing consultant who's been in the industry for many years really helped put the plan together for our vision internally and externally in the world of marketing."
Why did you choose N8?
We had talked with other companies, whether it be agencies or consultants or PR firms, about what this project should look like. We ended up going with N8 ventures due to the Holistic approach and the top down strategy build approach that we were starting. We did not have a fully fledged strategy that was ready for implementation. Your ability in resourcing and the approach of the process of marketing really stood out to a more deliberate. The typical “here's what you should be doing” was not the approach we were looking for. We definitely went with you for the understanding that we're actually building the strategy needed then finding the solutions.
What did you learn?
What was the impact?
Our brands are really getting off the ground on social. We put in really good strategies and really good planning as to “what and why and how” we're doing things and not just doing them because we need to. We've definitely been able to source a lot of different technology and marketing solutions for various challenges both external facing and that component people often forget about, which is internal marketing. We are engaging our own team and our own employees with the effort, vision and message that our company wants to put out. So we've seen an overall increase in commonality of that messaging internally, which has been huge!
What do you like most?
The words I think about our collaboration are: purpose and deliberate. Every communication that we've had is with purpose, whether it's in the meeting to stay intentional and stay purposeful or very deliberate. Here's what I see here are actions we might want to take. And then on the other side, the solution finding. We've built the strategy and went through each organization. There's only proposed solutions and never forced solutions. Every solution brought to the table comes with a vetting and discussion as to how and why this solution fits. Or, after discussion, you know what? That solution might not actually be the fit we're looking for. And then we adapt and change direction. That's been very easy to understand on our end, that, yes, we've hired an organization to help us with consulting and that they are not so married to their ideas being “the idea” that has to get done and really work with us to understand the constraints and the goals that we're looking to put into place. And always being open to saying, you know what? You're right. That might not be what we want to be doing right now. And then archiving that idea for a later date. So it's been really good, very useful, and very helpful.
Why did you choose N8?
We had talked with other companies, whether it be agencies or consultants or PR firms, about what this project should look like. We ended up going with N8 ventures due to the Holistic approach and the top down strategy build approach that we were starting. We did not have a fully fledged strategy that was ready for implementation. Your ability in resourcing and the approach of the process of marketing really stood out to a more deliberate. The typical “here's what you should be doing” was not the approach we were looking for. We definitely went with you for the understanding that we're actually building the strategy needed then finding the solutions.
What was the impact?
Our brands are really getting off the ground on social. We put in really good strategies and really good planning as to “what and why and how” we're doing things and not just doing them because we need to. We've definitely been able to source a lot of different technology and marketing solutions for various challenges both external facing and that component people often forget about, which is internal marketing. We are engaging our own team and our own employees with the effort, vision and message that our company wants to put out. So we've seen an overall increase in commonality of that messaging internally, which has been huge!
What do you like most?
The words I think about our collaboration are: purpose and deliberate. Every communication that we've had is with purpose, whether it's in the meeting to stay intentional and stay purposeful or very deliberate. Here's what I see here are actions we might want to take. And then on the other side, the solution finding. We've built the strategy and went through each organization. There's only proposed solutions and never forced solutions. Every solution brought to the table comes with a vetting and discussion as to how and why this solution fits. Or, after discussion, you know what? That solution might not actually be the fit we're looking for. And then we adapt and change direction. That's been very easy to understand on our end, that, yes, we've hired an organization to help us with consulting and that they are not so married to their ideas being “the idea” that has to get done and really work with us to understand the constraints and the goals that we're looking to put into place. And always being open to saying, you know what? You're right. That might not be what we want to be doing right now. And then archiving that idea for a later date. So it's been really good, very useful, and very helpful.