0:25

Hello and welcome to the very first episode, The much loved podcast.

My name is Nate Rubin and I'm honored to be your host today.

This episode that's being premiered is a dream 3 plus years in the making.

0:42

I'm extremely grateful to have a very talented, kind down to earth, exciting and dynamic guest in John Bourne.

One of the things I ask you is you come on this journey with me is for your help and for your feedback. 1st, if you find this interesting, whether you find the conversation, you find the guest or you find this concept something worthwhile, share it with friends and more importantly give it a watch or a listen and let me know what you think.

1:14

Where can I improve as a host?

What would you like to know more about the guests and where did that come up short and asking questions?

And most importantly, if you have any feedback on who else would be a wonderful.

Addition to this program.

With that being said, I really hope you enjoyed this episode.

If you're watching or listening to the whole thing is too much, Feel free to use the time stamps to find the topics you're interested in.

1:35

And I'll do my best to put out some shorter, more palatable clips for those who don't have a lot of time.

Enjoy the rest of this experience and much love.

Hello everybody.

Thank you for joining us today.

1:50

I have a very special guest.

I'm excited to announce an artist that I've personally been able to purchase some of his work.

Been a big fan on Instagram, but most importantly, he's got some incredible new things in the works.

Everybody, please give a warm welcome for John.

2:05

Bourne.

Appreciate that, man.

Yeah, it's it's a pleasure to have you.

We're coming off for the Super Bowl.

You're out in LA Tell me, what's the energy been like out there?

And I've been staying away from it.

I'm not even going to lie.

I know it's chaos out there.

2:21

I've been in the house, man.

I I've been out.

Yeah, I watched, you know, some of the highlights from on my YouTube and I watched a few things here and there just to keep up with it.

But I I for the most part, man, I'm a chill guy.

I was staying out of the way.

Sure.

No good for you.

2:37

It's funny, I'm.

I'm kind of the same way in Chicago.

Whenever there's something big going on, my wife and I just stay in the house.

It's not.

It's not my scene, man.

I get it.

I'm much more interested in your scene.

So for people who are watching this, some people are just listening, but if you're watching you could see some incredible artwork in the background.

2:56

I came across John's art from Instagram.

Would love to learn a little bit about your background as as an artist, how you got into painting and and really what you chose as your motifs because you have some pretty strong art.

Well, man, I got started when I was a kid.

3:14

Excuse me, I was about 3 and I used to paint these sculptures at a festival and you know, at such a young age, I guess I was, I was a lot better than people thought I should have been.

So I became like this little attraction there.

3:31

People would come and they would take pictures with the back then it was the IT wasn't camera phones, we didn't we didn't have those.

But they would take the photos and they would print them out and they would come back next time like look.

Well, Long story short, that turned into fashion.

Fashion turned into, you know, custom shoes.

3:49

I was customizing hundreds of pairs of shoes for specific companies and things like that.

And then, you know, it just transitioned and kept morphing until I got to where I am today.

Because every time I reach one milestone, I feel like, OK, it's time to, it's time to try this, or it's time to try that or this isn't big enough or this isn't grand enough.

4:08

And I just always want to level up.

So, you know, that ultimately led me to fine art canvas and you know, vehicles and murals, larger scale stuff as of when I was, you know, just customizing shoes, it wasn't easy for me to get a mural client because I hadn't had any mural work or any custom canvas to display.

4:29

So, you know, you just got to keep, you know, doing what it is that you love to be able to make it happen because they have to see it first.

So I started just creating everything that I wanted to create and then, you know, ultimately let me hear and I'm still going to keep levelling up to some accord.

4:47

I love no, I love to hear it.

I think that's kind of how starting my business went for me.

Originally, I had all these ideas of things I knew I could do for clients, but until they saw it done, they didn't know to ask for it and I certainly didn't know how to charge for it.

One of the things that I respect, an artist that goes out and kind of creates the things that I was drawn into right away on Instagram.

5:09

My wife sent me some of the models that you painted.

And I just thought, I mean, first and foremost, they're all very beautiful women.

But outside of that, the art was done so tastefully that I was busy staring at all the detail of how you painted.

5:24

How did you get into that?

And it seems like the female form is obviously a pretty influential theme of one of your genres of art.

Whoa, it started.

I was, I was like I was living in Pittsburgh.

5:43

I'm from Harrisburg, but I had lived in Pittsburgh a couple years.

I was in Pittsburgh and I remember I was working at this like like a up and coming mom and pop type clothing store.

I believe it's East Liberty.

6:01

They, they did like a launch for their opening and they hired strippers and I was like 17, maybe 16.

I don't know, I was a teenager at the time.

But I mean, that's the first time that I had ever painted on a person.

6:20

They were just like, hey man, what if you painted on her?

I was like, I'll do it.

And she was like, hey, cool.

So, you know, it was just like a, you know, it wasn't even mapped out, really.

It wasn't something I intended on doing.

But, you know, over time, you know, the more that, you know, I got into the scene and started to realize, you know what it is I was trying to do.

6:40

I just ran into those things a few more times or it was just like random times that, you know, like, OK, this is like a there's a neat, there's a niche here, you know what I'm saying?

There was a now there's a angle but once you know the social media was out and things like that, you know, you post one of those and you get thousands people like, oh, paint me, paint me.

7:01

And you could turn it into like either a some people I know, they just paint people for fun.

But I was able to you know make a business out of it and you know collaborate with some cool people, make it make sense.

So yeah, again, I just started as like, hey, let's we could do this right.

7:20

And I'm like, yeah, it's a OK now I can map it out and, you know, figure things out and collaborate with, you know, the right people and put on shows where people can be wild and kind of see the process, so.

Yeah, well, I love that you've been able to clearly earn a great living as an artist, but never sacrificed the integrity of the art.

7:41

I think that there's, there's something that lives in that space of passion, finance, being able to give to your family.

What was it like to get to that point?

Like how how long did it take you before you got recognition enough to charge what you're worth?

Because I'll like, I'll tell people, like this this painting right here, I've got another one on that wall you can't see, but I'll cut into it at some point.

8:02

They're great pieces of art and in my mind were excellent investments.

But for the casual art fan, maybe you wouldn't have made that investment.

How how long did it take you to get to that point, and what does it feel like now?

Well, it felt like forever.

But even Even so, I'm still working towards, again, something in the something more grand than this level that I'm using to thrive.

8:33

It's like, I feel like the level that I'm able to create on is beyond my status.

It's beyond my physical realm understanding, you know what I'm saying?

So I feel like I have to do things and you know, like I'm capable of this, but I have to take this path before I expose this because it's not time to.

9:00

It wouldn't make sense to just bring that just right here, right now, you know what I'm saying?

So ultimately what I envision, I'm not even at the answer to that question.

I'm not there.

9:16

You know what I'm saying that I don't, I'm not in that space of oh, I made it to what I think it should be yet.

I just know that this this space is necessary to obtain what is there.

But if I had to answer the question just of how long did it take to get to the current space that I'm in, even though it's not, you know, the angle is it took for it took for me to leave my comfort zone of home And what was close because like I said, I'm from Harrisburg, I lived in Pittsburgh and it's like these are all birds inside of a Pennsylvania.

9:54

And then it's like, all right, what do you do?

You got the entire US, the entire world to travel.

There's no way that you think that this could be it. 6 billion people on the planet.

You know, a few 100 like that doesn't add up.

10:12

It doesn't make sense.

You're not going to make it.

So when I when I ended up leaving, it took for me to kind of collaborate with some people who could help me become known.

You know, it's like, yeah, you can be talented all you want.

Like, I know some people that are way more talented than the person that's getting $1,000,000 for a painting, but they can't even sell a painting for $1000 because it's not always about how talented you are, it's about the opportunity that you the opportunity is like available to everybody, right?

10:54

So if you were the first person with it, sometimes that is what it takes.

Or it takes the persistence of like, not being scared because the person that's less talented might be fearless and that's why he got into the room with this person that can put them in.

11:14

Sotheby's just fearless.

It's just something about him and his heart.

He's like, Nah, I got this.

I'm better than all these people, whether he is or not.

And I'm going over there and I'm talking to that person that I know runs that gallery and I'm going to get my art in there meanwhile.

11:33

Exactly.

Meanwhile, the person that's like the most talented on the planet is like, he's in there and he's like, oh, I'm just going to, I'm just going to vibe out like, no.

Like the same concept applies to when I said, man, I'm, I'm, I know a few 100 people, maybe 1000 people, but it's 6 billion people on the planet.

11:53

Applies to like walking in the room full of 100 people.

Like if you walk in the room with 100 people in it, no matter who they are and you're just in that room, If you sit there, you drink your coffee or tea or whatever you got and you just don't say anything to anybody.

12:08

But you have a product that you you're selling.

You're not going to sell any of that product to anybody that was in that room unless they find you somewhere else.

But if you have something that you're selling and you shake 100 people's hand and you say, oh hi, John born.

12:24

I'm an artist.

I've been paying for X amount of years.

What's your name?

Oh, I'm such a oh, nice to meet you.

Whatever.

If you do that 100 times, maybe 10 people might inquire.

One of them might actually purchase something.

12:40

But think about the the percentage of that.

If you shake at all 100 people's hands, maybe one might buy.

So you shake zero people's hands.

It's like your chances are don't exist at all.

Now who take?

12:55

You that or did you figure that out in?

Your own.

Nobody in specific told me that per SE.

But you know, it's just over time.

I realized that from me scanning rooms myself.

13:12

Like I'll walk into a room and I'll, I know that, you know, I've based on experience of I've calculated, OK, when I was there and I was social and I was, you know, there's been times where I've been in rooms and it's just like only celebrities there.

13:30

So it's like it was hard to gauge.

I wasn't used to it, so I didn't say much.

I was kind of soaking it in, trying to fill it out, and then I would realize, OK, I left and then go, damn, I would.

I probably should have said this.

And that's when you realize, OK, I didn't do that properly.

13:45

Or if I had done it like this, this outcome could have happened, but I don't know because I didn't say anything.

And then there's been instances where maybe I just had a good day or I was just in a good spirit and I'm in the same type of situation, same amount of celebrities or well known people, whatever you want to call them.

14:02

And then I just stared at myself more.

Oh, it's good.

Yeah.

Oh, yeah.

This is what I do.

You ever see that?

Oh, yeah.

Oh, you saw that before?

Oh.

And then you never even know, like a lot of times where I might be trying to introduce myself to a person that I think doesn't know me, 7 times out of 10 would be like, oh, I I know you.

14:21

You did.

You did my.

You did Blue Blue Face's house or you did the games or you did Chris Brown.

Like, I know that like, so eight times out of 10 they might not know my face or know, you know what I mean?

Because my lip changes a lot.

Sometimes my hair is up, sometimes it's green.

14:37

Who know what's going on?

But like you say, oh, I'm John Borner.

Like, oh, yeah, yeah.

So I've just been putting in the work so long, you just got to, you know.

But that's when things started happening when people, when I started like not being afraid to, you know, if I'm working with one person and they have a buddy over, I'm not hesitant to oh, how's it going?

14:59

What's your name?

Oh yeah, I'm a fan of music or whatever it is just, you know, not being timid, you know, it's hard for some people.

Everybody's not an outspoken person.

But I mean, if you're looking to be in the limelight or be, you know, like if if you're an artist and your and your goal is to, I want the world to to love my work, then you probably have prepared yourself for fame one way or another.

15:27

So you shouldn't, you know, you shouldn't be hesitant to to go get that when it's right in front of you.

Unless you're just one of those rare cases where it's like you just sit in the house and you just put art out there and you don't want to be known.

But you're like, I don't know, you're like some weird type of Banksy figure where nobody knows you but you're popular.

15:46

I don't know.

Like, you know, there's rare cases like that, but I mean just in regular terms.

That's a whole other lane.

I mean, I you have just dropped so many gems.

I think the first thing that I heard was where you're at today is not where you're going.

You have to take the steps to get there.

Like, I've always been drawn to these universal concepts like a tree.

16:05

There's some of these trees that grow very fast, but they're very skinny, they're very brittle and they break.

They're just meant to be used for wood for other things.

But then there's trees, like there's a tree in my neighbourhood that's older than this country.

It's been around since the 1700, like early 1700s.

It survives famine and all kinds of like tree disease, but it's thick and it has deep roots and it it's tall, but it's wide.

16:29

And when I when I see somebody who's great and tries to be enduring, I'm always thinking about what are they doing below the surface that other people don't see.

Sounds like you also have the the irrational confidence in yourself to go out and get it and that you're worth it.

And why would you sit around and just kind of wait?

16:46

I want to use that as a segue to what you're doing now.

I love seeing that you have this NFT project coming out, and I'm going to let you talk about goat gods and and where it came from and why.

But I just, I put some I'm like a dot guy.

I saw you like two years ago and then I started to see NFTS and I sent you a random doc full of all kinds of crazy links.

17:07

And I'm like, yo, check this thing out.

There's something happening in the NFT world, and now to see what you've created, it's incredible.

So just for the audience, tell us a little bit about the project, tell us a little bit about what you were doing with goats before NF TS came along and really what the goal is now.

Yeah, man, Go Gods 2/22/22.

17:29

It's a collection of 2222 goats.

See, The thing is, like, it wasn't one of those things where in no shade.

I'm not.

I'm not sending shade to anybody who's done this.

17:46

I'm just.

I'm just saying that I've seen it done a lot.

And it's one thing that separates my project from a lot of others is like, I didn't just jump into the NFT space and go, oh, what's my favorite animal?

OK, dolphins.

OK, let's make the dangerous dolphins.

18:03

Make 10,000 of them.

Just go.

All right, go get it.

Let's get this money that wasn't, you know, it was I I heard about the NFT space right from, you know, every which way.

And I was just like whatever.

Like I got, I got shit, I got stuff going on right here.

18:20

Like, OK, I'm not, I don't feel like sitting on a computer.

I don't feel like doing that right now.

I'm I'm trying to get this show together.

I'm trying to create these real live experiences, like, so I wasn't necessarily, you know, accepting the information, you know, saying I was.

18:36

I was.

I would take a peek and I go, all right, it's too much going on over there.

So when it came time for me to make, you know, a collection, I didn't even want to do it now because it was like I was looking at everybody doing all these things and I was like, all right, let me just let me check out the space first before I, before I even do something myself.

18:59

I went and I bought an NFT.

And then I, you know, I start checking out the community people that own this NFT, the people that hold this asset, and seeing what they're talking about.

What type of people are these people, Like, what is, who created it?

What are they doing?

Like, you know what I'm saying?

So once I started to navigate this space, I was like, oh, I took it for like, this is a way to build a universe, like literally universe with like, if you could imagine as crazy as some mate.

19:39

I know some people are going to call me crazy for that.

If you could imagine God being a very intelligent individual, whether it's a a ball of light like some people believe or whether it's a human that just has the brain power to create things right.

20:04

Most NFT projects have an origin story, right?

Of why this existed?

Or it might be fictional, it might be real, or it might be a fictional tale based on real life events, right?

Which is similar to my story for goat Gods.

It's a.

But it's a fictional story based on real life events, so everything is parallel with a literal thing that happened to me or someone I know.

20:27

But you know, of course I gave it those few things to make people go, oh, that's dope.

But now think about the Bible, right?

Most people that are Christians or whatever, if you by the Bible, when you read the Bible, right, Nobody ever.

20:45

Well, I can't say nobody ever.

But I don't know anybody personally that saw things in this life that happened in the Bible like the exaggerated way, like fire and brimstone destroying stuff or a flood for 40 days and 40 nights.

21:01

A lot of those things are litter or like metaphors or, you know, just things that, yeah, like a fictional thing that might mean something, but it gives you that visual just to make, you know, how serious it is.

But ultimately, a lot of the the Bible is like kind of like the origin story that someone wrote.

21:23

But they had to make it interesting.

So they, you know, you got David and Goliath.

You got people beating up lions.

You got Samson and Delilah, You got, you know, the, you know, Sodom and Gomorrah.

She looks back.

She turns into a pillar of salt.

You know, nobody ever saw it.

21:39

You never walked outside and heard God tell someone, look, you better get out of this town.

And if you look back, you're going to turn into salt.

But the concept of that will make you believe.

You know, you get it.

You know, when you become an adult, you're like, OK, I I see why they did that there.

But at the end of the day, it still exists there.

21:55

So I've looked back.

On an opportunity that I was supposed to leave behind and then I get frozen and stuck, but it wasn't about me literally turning into, you know, stop.

Exactly.

But if that would have been written in just basic, literal terms, would we would would so many people like live?

22:12

You know what I'm saying?

It's like, so that's when when you think about, when I think about the NFT space, I think about an opportunity to create the universe the same way that we believe God created the universe.

22:28

Because everything within this space is my idea.

What I say in this realm that I created goes, so if I create 10,000 things, then now we create, you know, we turn these things into video games and now you can operate them.

22:45

When you can do things with them, you can get them dressed.

I turned on Grand Theft Auto in the first thing I thought, like after I got into it, something that not the first thing I thought, but after playing it, I'm like, I'm operating this person.

This person has a goal in the game.

23:02

The goal is to go through these missions and and complete them, right.

Although I never did that.

I ran wild.

I took cars, I drove around, I changed the station to the, you know, I just did things I wanted to do.

I've never played Grand Theft Auto and actually completed the mission.

23:19

So I started to relate that to real life.

Like, I started to feel like, you know, Grand Theft Auto is like real life.

Because when I play the game Grand Theft Auto, I turned into that weird person we see on the street that's just running around taking cars.

23:34

But that exists here, really.

It really exists.

People do that.

So I started to think, like, who created Grand Theft Auto?

Who was smart enough in this time to make this thing where I can operate a being?

Because it wouldn't.

I was thinking like, what if this person feels real?

23:52

When I turn the.

Game off.

He goes to bed.

When I turn the game on, he wakes up.

I get him dressed like all these things happen.

So whoever created this, if we multiply the intelligence of the person or being that created this by like 10:20, 30-40, fifty, 100 times we got Oculus.

24:09

Now you can get in there and go to space.

I can teleport, I can do these things like we multiply that a little bit more.

I feel like you get what this is.

You get a real feeling, real life matrix like experience, like where we can do these things and we we have free will.

24:25

Or at least we think so.

And then that's what makes me feel like this was the perfect opportunity for me to make a world create so much bigger.

So much more hackful than just hey, let me scale some bullshit graphic 10,000 times, throw in a bunch of variants and get quick money grab.

24:46

Which is really why I was like, I'm going to talk to someone about NFTS.

It's got to be you, because I care more about the ark and the utility, the money.

You know, like Gary VS Famous for saying 98% of this is going to go to 0, which I I agree with.

I personally don't own any NFTS yet.

I'm waiting for 2/22/22 so I can go get a goat.

25:05

Maybe I'll get a stable of goats, but to me there has to be something real there.

There's a lot of these communities built on discord.

Talk to me what it's been like to build there.

But then also I don't want to gloss over like I know how you came up with goats, but for other people maybe aren't as familiar.

25:21

Talk to me about what you've done with goats in the past.

Well, this the goat really only happened because I never had the collection early on.

I didn't jump into art and make a bunch of paintings and go art.

25:37

I got this.

Now everybody come check it out.

I always fell by default in the business of doing commissions for some reason.

Like, I just, that's just what I was prone to.

So I'm doing these commissions and everybody's like, you know, the more popular I got, the more people wanted to see what I created.

26:00

Like I was already just creating what people were asking me to create.

But people wanted to see, like, where's your, where's your work?

I want to come see you collection of your work and I'm like, damn, I don't have a collection of work.

So I told my partner at the time Trent, he's he's my partner in the goat gods as well.

26:18

It's a shame on a lot of social media but I know miss Trent and I'm telling him and I'm like, man, I like a collection.

Everybody wants to see a collection.

I need to make something like.

I need something that like represents me though, like, excuse me, bless you, bless.

26:38

You thank you.

I'm like, I need something that represents me.

He's like, I'm on my Instagram.

I'm just, I'm just scrolling through.

I'm looking at like artists that I like and people like other colleagues and stuff from like people that have collections, like what are they doing?

Like how are they building them out?

26:53

Like are they like, what's happening?

So as I'm going on my Instagram, like a lot of people used to be like, oh, you're to go, you're to go.

But I feel like that term is like wide widely used, like this loose, loose term.

Like just a lot of people say it now, so familiar.

So I was like, man, I think that's cool because a lot of people that I had inspired would call me that too.

27:14

Like to this day.

And it's like a it's a long list of people.

And some of them I wouldn't even known outside of having a conversation with them or like someone bridging the gap between me and them and they go, man, like I would have never did XYZ if you would have, never did.

27:32

And they'll point out like a specific point in time.

I'm like, damn, you know about that.

Like, I didn't even know that I, you know, might inspire some of these people like that and they're out of here.

So it's it's like an honor to even be able to to do something like that.

So when I thought about the goat, I was like, man, if I can just create some type of some type of way to like give give people like me flowers, right.

28:02

Because those people that, like I said, I might not have never even known I inspired those people.

Right.

But the fact that I know now there's like a whole world out there that I haven't, might they don't.

28:17

They don't even know me yet.

So they can't picture me as the goat because they don't even know me.

It's like how can I be the greatest to someone who never heard my name right.

But then you got this group of people here that's like, Nah, he if it wasn't for him, I wouldn't have done this.

But I can still be a goat though, because.

28:36

For those.

People, I am so for everybody that's like that throughout the world, it's like those people should have the same opportunity to get, you know, their name put on the rafters because they inspired someone in Abu Dhabi.

They inspired someone in China and Japan and Oklahoma.

28:52

Wherever it is, I can take this silhouette now that I made and incorporate whomever into it.

So what I did for my personal collection was I incorporated my inspirations.

The cartoons I watched growing up, the musicians are listening to the the move, the the movie characters who I just thought were the dopest like audience is the coolest villain or he was the coolest hero where that was my favorite singer's girlfriend.

29:20

Like, it's just things that like really hit home to me and that's where I built my boat collection from.

So I did that 5-6 some odd years ago.

That's when me and Trent were sitting sketching out goat heads and like, oh, what do you think about this one?

I'm like, Nah, make it more symmetrical.

29:36

I don't want it to be crooked or we just sitting there.

We had a couple this pencil sketches and that turned to me just making an outline for me to be able to know, you know, put anything inside that silhouette.

And then so when it came in time to make the NFT collection, that's why I was saying I didn't just pick it.

29:52

I didn't just jump out and say, oh angry angry apes, I've seen like you see you got, I think you got like a, you know something back there.

So I didn't just jump out there like oh gorilla see it's just like I feel like I've seen people do it, like I've seen it in live time like oh Cowboys, we're going to do whatever it may be.

30:11

But I had this this vision for so long that when it came time to make the NFT collection, I was like, I'm going to make the universe.

Well, in a lot of ways, it's your reputation and it's what you're putting from your spirit out into the world.

30:30

A lot of people don't.

They don't know me.

I know a lot of people locally in the Chicago area.

I probably know 3-4 thousand people across the country, a few thousand more.

But when you put something out there to the world, everyone looks at it from their lens.

They don't know, oh, this is what Nate meant by that.

30:46

This is what's on his heart, what's on his soul.

He didn't mean to be an asshole there.

He just says something.

Sometimes it's coming out in a stream of consciousness.

It sounded like it was a very intentional people look up to you.

You want to reach up and keep keep climbing and and create something meaningful for the people who haven't met you yet.

31:04

And that's I think you're you're creating a an impactful community.

Talk to me about what it's been like to grow that community.

Man, it's been dope because again, we've been doing everything just so organic and like like we get DMS everyday and you know, these things where people want to like, oh can I promote and can I do this?

31:26

But I don't want to just open the floodgates to just a bunch of hype and a bunch of, you know what I'm saying?

Like, the people that are there, It's either a there I've met people in the community that just embraced me and brought other people in, or you got people that had no knowledge of it.

31:45

It's like, hey, what's that you're doing?

And they were so enthused about supporting Or they love the story or love whatever it may be that they went and took the steps that it, you know, how do I do it?

I got to get a meta mask and what else do I do?

So some people are inquisitive.

So it's been cool to help the people that had no knowledge of it and see people.

32:04

Actually, it's because it's not the easiest of things, you know what I'm saying?

It's like getting the seed phrase and making sure you don't lose it and then finding out how to operate within the space.

It's like it's not the easiest, easiest thing.

So it's dope to see people want to learn and ask questions and it's good.

It's it feels good to help them get into the space.

32:21

And then again for the people that you just meet within this space, it's dope because if they like stand by your project like I got people like one of my partners.

His name is meta metaphorical he he had, he does a lot for the community pretty much.

32:38

Now we're doing a collab that I can't really say much about yet or when is when is this going to be out.

It's.

Probably be out in pieces, but it'll be fully out before 2/22.

OK well I can't say much about it that yet but me and him are doing this some dope stuff and he's I met him through a friend of mine named Caddy Customs.

33:03

Now Caddy Customs has like a coin, like I saw her post something about she has her own coin now like something you can exchange and bridge out to a theory and you can use it to purchase her, her, her merchandise and things like that.

So it was real dope and she's like, Oh yeah, my buddy put me on this and then when I hopped in her discord I met Meta.

33:21

Now Meta is a partner on my Go Gods project where he's done a lot like he he's a he's a good dude, man.

We got some dope stuff coming in and it's just dope being able to do stuff like that because it's like me and Trent known each other for years.

33:38

Me and my brother Mayor known each other since we were kids.

Like these are the people that I have on this project with me.

I reached out first like that.

That was like my my home.

These were the first few people.

That's like I remember Trent saying, yo, you you should get it.

He's like download a Coinbase, download all these things and I didn't get none of them.

You know what I'm saying?

33:54

Say with my brother Mary, he's like, yo, you don't you never, you never heard of Bitcoin ATM and this and that and you would like they got this stuff coming out with the art.

I'm like I didn't do none of it.

So these are guys that, like, when it came time to do it, like these are my, my immediate things, like my family, you know what I'm saying?

We've lived in the same places.

34:10

They come here.

My daughter calls my uncle, like, you know what I'm saying?

So that's how it started.

But just to be able to meet people like matter and meet people like I got a guy named Vegan Dad that's in our chat all the time.

Like we got like a it's like a it's like a group that got clicked up now.

34:25

So it's like outside of everybody that's sitting here that we're all just tight.

We all have cool experiences.

But like, you know, some people are there just so often and it's like they could be anywhere in the world.

It's like that's my, that's my friend, like that's we got like a bond.

So it's dope to build that because it's like social media, Instagram, sometimes it might not feel like that because you're too wrapped up in, oh, you're seeing all these things and it's moving so fast and it's like, oh, this person got a Lambo, this person got a million and I only got this and damn, I'm depressed.

34:55

Like The Discord feels like, yeah, it has elements of that, but it's a it's like it feels like a safer space because it's not so open.

It's not like a billion people can just look at what's going on.

It's like you got this tight knit community and people that's like helping each other.

35:13

Like we give people been giving birthday gifts on my Discord, people giving away money like and we haven't even dropped the collection yet.

We're just there kicking it and it's like somebody's in there.

Like it's my birthday today and somebody like, Oh well, send me your sign up for this website and I'll send you $100 worth from my coin.

35:29

And it's like, what are you doing that for?

It's like it's.

Authentic.

It's genuine.

I mean, that's where I so, like, I've I've run a marketing company the last eight years and I don't really love marketing.

I love helping people who've had business goals that need to use different types of channels to get the message out.

35:50

One of the things I hate about a lot of the marketing platforms is like, OK, who do you want to target?

First of all, It's a target.

Like why are we targeting people?

Why are we not attracting people?

And then it's what do you want to get them to do?

Call to action, Let's get them to go through this funnel.

36:06

And then it's like looking at people like a product.

What I love about the community that comes up on Twitter, on Discord and very much Rabbit Hole exploration is people genuinely want to help each other.

And it's not really about flexing like to me that's it's so much more.

36:22

I think Instagram is probably like one of the worst platforms in terms of like authenticity.

Yeah, I don't want to say too much.

No, I get it.

And.

I'm not trying to mess up the brand so but.

36:40

It's definitely, it's definitely a tricky space, you know what I'm saying?

And it's it's, it's changing too.

Yeah.

For instance, I will say, I can recall the time where I had maybe 30,000 followers.

37:01

And this was years ago before the algorithm changed so drastically.

Right.

Because, you know, like you said, you got to do things in phases.

Like I was saying, I got to do things in stages.

They can't just come out with a platform.

But all right, you got to pay for promotion.

You you're going to do this.

We're not going to let you get views.

They had to do those things.

37:17

But OK, let's let's let them be able to get 1000 likes at this much and let's let them be able to do that.

And then eventually now that we got people so used to that, now we can start charging more and more, OK, now we got this feature and that feature, you can't get this excess unless you pay this much or now you got.

37:35

So that's just like the name of the game, right.

But I can recall the time where like I said, we're not like years ago, many years ago, where I had a lot less followers where I could say something or do something and get a lot more people to move.

That's what I will say with now I have 180,000 legitimate followers, I'm verified on Instagram and it's AI can literally post.

37:59

It's like it's one of those things like they say sex sales, right, but like they got community guidelines on these platforms.

But The thing is, if I post body art, I will get 3000 likes in an hour.

Or if I post one of the fine art pieces that has, there's just something I spent three years on, it can get 180 likes.

38:20

That should almost be impossible and I can't explain it.

I don't know why, but I know years ago that that would never happen to me with a fraction of the a fraction.

Of the.

Followers or the fraction of the supporters.

So you know, things change there.

38:35

So I like this chord like I have.

I have maybe only under 1000 server users right now.

It's maybe 890 of us, but the interaction is almost better than my Instagram which has 180 + 1000 followers on it.

38:54

Well, I think.

One of the things that you're looking at is the the fracturing tension span.

When you're on a platform like Instagram, it's been redesigned and redesigned to just keep you doing this so they can say these are all the views you get, these are all the impressions you get.

39:10

This is all the money I can charge for how many people I'm getting in the front.

You like Google for example.

I just heard that the other day, and this was probably five years ago, their average revenue per employee was $1,000,000 and they're an entire information product based printing money through ads.

39:28

So when you're controlling such a huge operation like that, everything's incentivized to what comes back to their pockets.

But meanwhile Discord, you can get on Discord for free.

So the difference there is the people who are finding you are drawn in.

They want to know.

They want to dig.

39:44

I I invited my friend Adrian to go check out your your server, and he was thrilled.

He's he's been tracking NFT projects.

He absolutely loves it.

This has just been awesome conversation, thinking about what you're trying to do with some of those next steps.

40:00

I know a lot of it you can't talk about yet.

But what's a big scary I'm probably not qualified to do this, but I want to get it done anyway.

Goal that you have for your future.

Well, I feel like the art is inevitable for me, right?

40:25

But something a lot of people might not know is that sometime soon, I don't know if it's going to have to happen in the metaverse whether or not the real world opens back up or not.

But outside of visual art, the the music, the music that I create is beyond that level.

40:55

I told you that I'm headed to an art realm and I can't explore it yet how I need to because I feel like the the the level of the level that I'm creating on musically right.

41:11

I don't have the resources and capabilities to to do what I need to do with it.

It's like the at most I can maybe try to place these things with the you know, but I don't want to do that.

This is like my this is my music.

It's like it's it's none of it's just I'm I'm just making this to sound good.

41:30

I'm just making this to keep up because if if that was the case all of it would be released now and I would just be putting it out and trying to promote it.

However but I like I know that the level that it's on it's like 60,000 people in the stadium, jumbo trons, me on the stage body painting models with art curated all through the venue that I made.

41:48

All the merchants, my art, all the, all the the stage props, I set it up, I set lighting up, I put everything in order and I'm on.

I'm in that stadium rocking all of my greatest songs all night for three hours straight with like nothing but the attention of people that's recording the whole time to their phones die level of music.

42:12

So it's a.

It's quite a bar.

What?

When you think about that, obviously you know people you've commissioned for very talented musicians, mainstream.

The money's there.

What do you feel like is between you and that goal?

42:31

The fact that I have to do it my way completely, because, yeah, I know plenty of musicians and whatever it may be like people that have connections, but everything is in a good fit for everyone.

42:50

You know, you can have all the resources in the world, but if it doesn't make sense for you to be, like, locked in with that situation, give me one second.

Yes.

Boo, huh?

43:07

Of course.

But if it doesn't make sense for your your situation, then it doesn't make sense.

Like, yeah, I know.

You know, like there's a few labels that I know that are thriving.

Rather I I know a few places that are thriving.

43:25

But like my the vibe of music that I create or, you know, just my vision of what I'm trying to do and like the steps that I have to take, it just doesn't match for for that.

Like, I have to pace myself, and I know it's coming.

You know, like everything happens in, you know, in due time and you never know.

43:40

Like goat gods may open the door for that.

Because like I said, I don't know if that's going to happen, if that's going to happen in the real world or the metaverse.

Maybe goat gods will open the door.

Yes, you can let me finish up here and I'll be there in a minute.

43:57

I don't have to use the chair, OK, but goat like set your dog goat gods.

Maybe what you say is that was that?

Your daughter?

Yeah, that's my.

Little girl, my little 5 year old.

44:13

She's asking me for treats.

She's taking advantage right now.

It.

Happens a lot, actually.

IA lot of times I'm doing Zoom with my clients and then their kids will come in and then their parents are focused.

So yeah, go do what you want.

Yeah, you have to do, or it's it's going to keep happening.

44:32

But yeah, it might happen in the Metaverse.

It might be a situation where I'm doing those same things except I'm digitally creating this, I'm curating the art.

I maybe might be having, you know, who knows what the Oculus would be like in five years.

44:47

Maybe I'm actually, you know, to hang it.

Like, you know, everything will be so realistic that people might actually have to plug in to come TuneIn.

But the same concept would apply.

There's going to be 60,000 people plugged into an Oculus, getting their avatars dressed and ready and clean and buying Rolex NF TS to put on so they can flex when they get there and whatever they're going to do.

45:13

But same concept will apply.

So who knows?

It might not be.

I might not need to say hey game or hey Blue Face or hey Chris Brown.

Can you, since we've worked on artwork together, listen to this or that?

Because again, it is not.

45:29

It doesn't always make sense.

Just because someone collaborated with me on an art project doesn't necessarily mean that, you know, we need to collaborate on the music project because that's not what we were there for, you know, and.

And.

Again, don't get me wrong, like I said earlier, the thing about opportunity, being there and not being scared, I've explored many things.

45:49

That's why I know this.

You know what I'm saying?

I've I've asserted myself in certain situations and I've tried the trial and error part of me asserting that thing into those situations.

So that's why I'm gauging that for me personally.

I'm not saying that I don't want to contradict what I said earlier.

People go, oh, well if he does music and you do art too, why aren't you just getting in with the music like you said, chase the opportunity.

46:09

That's that's not what I meant there because I've I've tried that for sure.

Trust me.

There's been times where I've collaborated with someone in the music industry and I would, you know, and and a lot of times it wasn't even me.

Like I recall the time where I was in this.

I was creating for game at his mansion in Miami and he got a buddy named Stat Quo and I was listening to my music and I'm painting shoes and Stat Quo, he goes, what are you listening to?

46:36

And I'm like, I'm like, oh, this is some shit I made.

Are you making music?

I'm like, yeah, let me hear it.

So he's listening.

You know, this is dope.

So he tells the game he's like, OK, you know what I'm saying?

You make music, It sounds good, like you got to hear it, but but the game had already knew that I did the music.

46:55

You know what I'm saying?

So you know, there's certain situations where it's like you know if if if he would have heard something that you know inspired him or removed him enough to to do something with it, it would have either already had plans of doing it or you know, whatever, whatever the case may be.

47:11

But again, everything is not for everyone.

Like he has a certain style, a certain vibe and things that he can, he has things that he can make make sense.

Like, you know, saying so the artist that he had around him at the time probably made more sense.

And you know, you can never knock that.

47:28

Like I got a specific sound, like at some point everybody's going to hear the music and they're going to go, oh, that's what he was talking about.

I get it.

It's just a grand thing.

It's a grand.

It's not.

I'm not just trying to rap.

I'm not just trying to sing with auto tune.

47:44

My I'm creating on like a level that's like I deem is top tier.

What would you?

Consider or who would you consider rather being your top influences musically?

I know from your goats collection I've seen it's pretty it's pretty eclectic.

48:00

But, you know, talk to me a little bit about who you draw inspiration from.

Prince Kanye West, It probably starts there because I grew up on Prince all my life, so it's never.

Purple Rain has been the greatest thing ever and it still is.

48:17

It's never, it's never going to be nothing that touches Purple Rain to me.

It's like it's a flawless.

The movie's flawless, the album's flawless, Everything about it's flawless.

Apollonia is still my favorite person to this day.

I made a song called Apollonia and she actually liked it and told me she did and I almost died, but I still love her.

48:37

But anyway, so of course Prince, like man, like Prince was just the greatest.

Like MM is Mike is dope.

Mike has always been fired like Moonwalk, whatever.

Like you know, Mike is like a goat.

But for me it's just always been Prince.

48:53

And then Kanye is probably the reason I started recording music because I felt like, I felt like 8 O eights and Heart Breaks did something for me, right?

And I was like wow, like what is this?

Like this?

I've, I've never, I don't know, music like this.

49:09

And then it is not, Yeah, I started searching for music like that.

I'm like, yo, this, this is like the only thing like that I want to And that I was already like rapping a little here and there singing, but I wasn't recording music, you know, I was just messing around.

49:25

So that's when I was like, you know what?

I want to make something that makes me keep feeling like whatever that is because I I'm trying to find that.

And that's why I started making music and recording on my MacBook, sitting in the room with the mic that's built in, like trying to put the auto tune on it and filters and trying to figure it out to.

49:43

I'm telling you man, when you hear some of this stuff, man, it's it's grand.

It's grand.

I'm going to need.

It I'm definitely going to need to hear some of that.

It's funny, I so I born in 93, didn't have a huge Prince background.

50:00

But when you said Kanye, the energy of everything you've talked about how you approach things is very much a Kanye way of I'm going to go in the room, I'm going to shake the hands.

I have a right to be here and I have this grand vision.

Everything he's ever done has led to the next thing.

50:17

And for me, that's why I think he's one of the greatest from the generation I grew up in.

Just seeing how he does this.

Yeah, you you really loved my Dark, Beautiful Twisted Fantasy.

Great.

Now here's Jesus, and there's just these two totally different things that you go from one to the next.

50:35

And I I first heard Jesus and I was pissed.

I was like you gave me this pile of garbage after you just made that elegant.

It's opulent like.

And watch the throne, too, like you're at the And then he gave me that.

And now Yeezus is one of my favorite albums of all time, 'cause he just, he did some things and he got me at a primal level where I'm just like, oh, I've.

50:54

I've said that.

I've thought that I've, I've experienced that.

I just, I love, I love that you've got such a strong foundation in those artists.

When you think about what your music you want to do for people, what your art currently does for people, what's what's the message you're trying to give to the world?

51:14

Yeah, I remember us.

I told, I told a specific record label this, and they looked at me like I was crazy.

51:30

And I remember they were like, man, that was some crap.

How dare you say that this is a business, But I'm not even gonna speak on that.

But I mean, ultimately, like, I remember looking back, right?

51:50

Like, where I'm from, we see everything I'm talking about from shootings, stabbings, crack dealing, crack smoking, heroin, needles, who like you fighting like you, like we like we.

52:07

It's not sweet where I come from, right?

Like, I come from poverty.

Like, I remember being in shelters and sleeping in the living room under the coffee table with the pillows from the couch at somebody else's house with all four of us.

And it's like me, my mom, my brother, sister.

52:25

Like I was like thinking like at one point like I just would see like, OK, what am I gonna end up being?

And I would look around at the the older people like and see like what they were.

And I'm like, damn, this is the this is it.

I was like, I'm probably going to end up working for that milk company over there or I'm going to end up dealing drugs with him or I'm going to end up fighting with this like it's like, I don't got much.

52:51

It's like it ain't nothing here, you see a bunch of.

Avenues, but none of it looks appealing.

Yeah, but.

When I was in school, I would always try to find like, like I would look for like situations, right.

I was never like my mom was irreverent growing up minister.

She was real, having a church.

53:06

So like, I had that influence.

But at the, yeah, I had my rebellious moments.

Like I've been in the streets of, you know, I had my future, share fights and all that good shit.

But I always would look like I was never like a bad, bad kid, you know what I'm saying?

Like, I did little things here and there, but I know bad.

53:22

I know bad.

I was never that person.

Like, you know what I'm saying?

So going to school, right?

I used to look up to the people that were like, the people that were writing the school papers, the people that were organized, the yearbooks, the people that were like the king, the captain of the football team, the captains of the cheerleader squad.

53:41

Like those were the cool people to me When I was in school, regardless of who my friends was or what was going on, I was like, damn, like, I'm in 12th grade.

I'm trying to do that stuff.

Like, that's cool.

I think that's dope.

That's creative.

Like they're doing a thing, right?

When I got to 11th grade and I started seeing the freshman that were behind me, that when I was in that position, the freshman and now I was like saying stuff like it it it just gradually got worse, right?

54:05

No, those people were no longer inspired by the people that were doing dope stuff.

They were inspired by it was everything was going to shit.

Basically.

I look back and was like, damn, the kids are just effed up.

Like I don't know what's happening, but I don't like it to the point where I'm now creating.

54:21

I'm a makeup customizing.

I'm doing shoes and stuff like that.

And I walked out of school the first day of 12th grade because I looked around and I felt like that's the first time I had like a real anxiety attack if I ever had one.

Like I sat down the first day of 12th grade and I looked around.

I felt like the walls started doing this.

54:37

My vision turned like to a little black dot and all I saw was the teacher's face.

And I snapped out of it.

And I just stood up and I stumbled up the class and a few people, like, literally followed me out, like, are we leaving too?

And when I got to the front door, I let, I walked out, I walked straight down the street, straight home.

And I never, I, like, never went back to school, right.

54:55

But the people that I knew that had finished school and went to college and did these things, don't get me wrong.

I'm not saying don't go to college.

I'm just saying the people that were parallel with me, that I would have been in college with them and I would have been blah, blah, blah, those people.

55:12

And ended up like, oh man, like I got $40,000 they want from me or or or halfway through school.

They're like, damn, I only had a scholarship for this long.

Now I got to pay to stay here and I got it like everything went to shambles for the people.

That was like like I remember my art teacher going up the bat for me and saying I want him to be at art Institute.

55:32

And even though I had bad grades because I wasn't attending or whatever, they was pushing for me to get.

And when I walked out I realized, man, you got to just you have to do what you want.

Because after that I went on to like I said I painted hundreds of pairs of shoes for companies of of trial and error.

55:48

Yes, I had some bad deals, some good deals, but ultimately I don't think I did anything wrong.

Everything, like all the mistakes, everything.

Like I'm going to be a voice, right?

So that's why I said 60,000 people.

56:05

That's why my I have to make this bigger.

I didn't make that point yet because when I speak, when I actually look back to them, those people that are going to shit as I, I felt like I seen like a 12th grade.

You know what I'm saying?

Like when I when I talk to them, my influence is going to be big enough for me to move more people.

56:23

Like, yeah, right now I can, I can probably travel home and talk to a couple kids at school or maybe inspire one or two people.

But like I said, I'm looking for numbers, man.

I'm not going to stop what I'm doing right now to go back there and possibly inspire 5 to 10 people with with what I'm able to do at this moment.

56:43

I'm going to do what I need to do to get there.

When I speak, 100,000 people over there are going to go, That's law.

I'm living by that.

Because when when I was looking at Prince and Kanye and I was like, yo, I was like, Nah, I'm doing that.

57:00

I'm, I'm Nah, this is my life is my life is that movie.

My life is Purple Rain.

My life is what I'm going to make like I'm going to live that.

Like what I'm seeing now, like some of the stories I got, man, people aren't going to believe this sounds like this doesn't even sound real.

57:16

But when I get to that point where it's like when every single painting in everybody's house that I ever touched, when that thing behind you is worth a meal, You know, I'm saying when that when that level is obtained, I'm going to be able to poke my head out for a moment and say to that kid that's looking at all them people that surround you, that dump that is not, is this dump, is not what you want.

57:39

Like everything you see ain't what you want.

It it it don't end there.

You know what I'm saying?

Like some of them don't know.

They think, oh, I got to do what I see right here.

I don't.

I can't get out of this.

I can't go to California.

57:55

I can't go to Taiwan.

I can't go to Australia and just chase a dream.

How would I do that?

Easy.

Just fucking go.

I had to fucking go.

I had a backpack in like $30 when I left home.

We had got robbed before I left home, you know what I'm saying?

58:11

I almost got arrested before I left home.

I could have died before I left home.

My best friend did die the day I got to California.

He was supposed to come after us.

He was supposed to meet us in California.

Just to to.

He was like one of the keys to our operations.

The guy that got us the studio that shot all the videos that got the equipment that he would do anything it took for us to make it.

58:32

I got to California.

He didn't make it.

He he died in Philly.

Got shot in a bad, bad situation, right.

And it's just, I know it's people that's like, man, I can't.

I can't do nothing but this.

58:48

But I'm a I'm a I'm a living, walking, painting, wrapping, singing testament that that is some bullshit.

I didn't have nothing.

I didn't have nothing when I was a kid.

I didn't have nothing when I left home and I shit, I got something down.

59:10

You know what I'm saying?

Time where all I wanted was to see some palm trees.

You know what I'm saying?

In my heart I was like, damn, if I just knew what a palm tree looked like in real life, that would be great.

I got 2 palm trees right outside my front door.

Every time I wake up I can look out for it's two big ass palm trees right outside my front door.

59:28

Right.

And I'll be forgetting sometimes because like my goals is so big.

I forget sometimes to be grateful for where I where I like for having a palm trees or for having a car or for, you know what I'm saying?

Living in the hills.

You know what I'm saying?

I used to rap.

I used to rap about the area I live in.

59:45

I used to rap about this like I wish I could da da, da, da, da or I know I'm going to da, da, da, da, da.

And then you know what I'm saying?

I just need to find time to be grateful.

But like, I'm a I'm a walking testament that I don't give a shit what you got where you from.

Would you like what you think you're not capable of?

1:00:03

Like it could work.

And I'm going, I'm going to continue to show and prove that whether it be in the universe or the metaverse.

Like you're going to see that what I said here today is going to elevate to such a high level.

And when I when it's time for me to speak to those people.

1:00:22

I'm going to be able to move so many more of them.

It's not going to be 5/10/20 hundred, it's going to be millions of people that go yo.

I did this because I saw that John Born was able to do it with not a thing.

1:00:38

Yeah, I had help along the way.

I mean, people.

People gave me the 8 couch to stay on.

People gave me money.

People fed me.

You know what I'm saying?

Like, don't get me wrong, it's not like I just set out with nothing and just built something by myself.

You know what I'm saying?

Of course I've met people along the way, like, shut up, my boy Dame.

1:00:55

I know he's not going me to say this, but I do not care.

When I got to LA, my partner that I came with, he was, he had to go home for something.

I was like, look, I'm not going home.

I don't care where I'm going out here but I'm not going home.

I can't.

I told Dane similar story about how I got to LA and everything.

1:01:13

He was like look, I'm not going to lie like however long you need, I work, I do this however long you need dog.

So that was like a you know what I'm saying, Things like that like just genuine friendships and people along the way that can like it's people that I didn't know.

1:01:32

I didn't know him.

I met him that day and like for the next 2-3 months, he gave me a spot to stay.

You know what I'm saying?

To figure things out.

Because I was like, I don't care whether it's here or not.

I'm going.

I'll go out front.

I'll go to the lobby in this place.

1:01:48

I'm not going home because that ain't it for me.

Well, you have that.

Energy I've met, I've met people in my life who I just meet them that day and for some reason I'm drawn in and I'm like, this is my guy.

Like I don't, I don't know why I met.

I met people like that in college, so I actually I dropped out of college.

1:02:06

I went from the very opposite background as you I came from.

I had a middle class upbringing.

I lived in a good neighbourhood.

I only had known one person who'd been killed before and it was like a friend of a friend and I had a scholarship, went away to school.

1:02:21

Everything was supposed to be great, but there was this thing in me that's going this path doesn't feel right.

So like, Kid Cudi was one of those voices that spoke to my generation of like deep depression that you're so like you don't even realize it's there.

1:02:37

It's just been you with your whole life and what do you do to escape that?

I had friends from Cleveland.

So as soon as Kid Cudi broke, I was like, I was with that and it took me dropping out of school and going back to basically Ground Zero.

Now at the comfort of my parents home I went from, I'm on a 35 ACT scholarship go to the school of my choice.

1:02:58

All right now you're working at Chipotle.

Like, figure this shit out.

And what was so powerful about that is I got to be humble and I got to feel like everyone expects you to be doing shit over here.

And you're right here right now.

But you dream matter just as much as every person.

1:03:14

What are you going to make of your situation?

And now, like, I'm I'm, I'm talking to you like it is the highlight of my week.

This highlight of my month.

Really.

You're such a legend to me.

Talk about goats.

Somebody I I found on my wife is like, yo, look at these hot chicks on Instagram because my wife will call out like when she sees a beautiful lady, she'll say, that's a beautiful lady, but look at this guy painting on these beautiful women.

1:03:37

Oh, look at his other art mate.

I think you'll like this guy commissioned some work and now we're we're just like, that was an example of, I've never met you in person, but we've created this thing together.

As you take this energy into the Metaverse, I know you're going to be wildly successful.

1:03:53

Who are some people you haven't connected with yet that you want those, those people up here that we're going to, we're going to attract and we're going to get those people in your life?

Who are you trying to connect with on that level?

Kanye I want to connect with Kanye Nas at some point.

1:04:13

Elon Musk, it's it's it's so many people, man.

Like, you got to think like the ideas are so broad that there is so many different demographic of people that I could like, I could name right now, but like just off the top of my head, like I have to start with with VA because it's like, like I said, he just inspired so much, you know what I'm saying?

1:04:38

And then it's like also like, it's people that there's some people that I'm more excited by that haven't got that status yet, that I'm just that much of a fan of their art or their craft and where I think they're going, you know what I'm saying?

So, like, it's like I wanted to collaborate with this guy named Justin Wildington, man.

1:04:55

Like as far as artwork goes, when they come to artwork, it's like I got some people that, like, I'm friends with, but I'm also like fans of them and I really want to work with like a King Saladin or Justin Wildington or, you know, like I've collaborated with him before.

1:05:10

But Sharon Barber, he's just like on a constant like he I know, I know we've had conversations about what he's doing and he's like a he creates like you know leather goods and fashion and things like that.

And it's just like it's a lot of people that I know have that similar vision that's headed there that I'm more concerned with.

1:05:27

Like, you know, just continuing the synergy with the level that we're at kind of growing with that, you know, to reach the peak together then you know, it's.

But also I still got those couple people that are like up there.

Of course I would love to work with that person like, you know, but it's a lot of them, man.

1:05:43

Of course, Jay-Z, like I would love to do some type of collaborative thing, whether it be music or art curation looks like just their level of, you know, art appreciation alone could, you know, open many doors there, man, there's someone to do.

1:05:59

I want to do pretty big name.

Now at this point, but you familiar with Hubert Brantley's work?

Oh yeah.

I love him.

He's the He got the kid, the kid with the flyer with the God.

So I met him back in Chicago, probably like early twenty 10s and to watch his work progress from just incredible as you know right away.

1:06:21

So all of a sudden being in the mainstream ether and seeing Jay-Z buying a statue and and just being a part of the culture like I I have no doubt that's that's exactly how I felt when I found you on Instagram.

I was like, this is one of those guys who's going to be, it's just inevitable like you, you have that on your soul, you'll be there.

1:06:39

So it's it's exciting, it's very exciting.

I know you know you've got your daughter to get back to.

But before I let you go, what would you say is your your biggest hope for for this launch on 2/22?

And how can people get involved who aren't already?

1:06:57

I mean, I just really hope that everybody that obtains one of these NFTS is just like a genuine person that is ready to just grow and build.

It starts with the artwork, with Go Gods, like that's where it starts.

Like the stuff that we're creating, the people that I brought in on this project.

1:07:15

Visually, I feel like the art alone is a reason for people to want to be a part of this project.

But then in turn, like all the additional things that we're doing within the community is just going to be, like I said, we're building the universe.

This isn't just, I'm trying to just sell you a piece of art, withdrawal the money and go buy Ferrari.

1:07:35

That's not what I'm here for.

I'm trying to build a universe where when I create this game, when I make our own Grand Theft Auto, you know what I'm saying?

I'm going to make all of those things and we're going to be the people that are providing the resources to do that.

And of course, at some point, you know, you have to maintain living and things like that.

1:07:55

But that's the that's the small picture.

The big picture is what is going to come from this and how we're going to be able to evolve through it.

And how these people that are going to be a part of this phase one are going to say I built the foundation that created universe like a universe of that creative world that created like all the side stories and back stories and the things that are going to derive from this, this one single thing.

1:08:19

All these people are going to be able to say that they were a part of that.

I don't want people to come into this project because they saw an interview where they heard something or they saw me do something.

Hyper saw it picturing me with Floyd Mayweather, saw it picturing me with Chris Brown or saw me and Billboard magazine and go, oh, I'm going buy that, then I'm going to sell it for double.

1:08:36

I don't want that.

I know some people make a living doing that stuff and all power to you if you do it, cool.

But that's not what I'm looking for here.

I struggle.

With that very concept of, like, I know that's going to be worth something, yeah, But I don't ever want to let it go.

That's because that was out of my heart to have to make it.

1:08:55

I mean, there's a very personal there's inspiration, My gym is on the other side.

I'll probably cut in some clips and some B roll, but I will be doing sets and I'll be thinking about, you know, Biggie talking about Diddy telling him the key to this game is to treat every day like it's your first day like it's an internship.

1:09:14

And that that was on my heart.

That was a, you know, powerful song between him and Jay-Z that you brought to life for me.

And it's on my wall and one day it's going to be worth so much more than I paid for it.

But what it brought me along the way is really like that that whole point of the investment.

So I'm I'm with you on that.

1:09:31

I think that your project is is incredible because it's our first.

There's going to be some great investment opportunities hopefully get some people on the space.

I'd love to have you back on the show as this platform grows.

Anyway, I can help connect you to the right people, just let me.

Know.

1:09:46

Absolutely, man.

Absolutely, bro.

Just just let them know, man.

We're we're in this thing for the long haul, bro.

Like I said, my God, that that that when you read the Go God's origin story again, you're going to see it parallel to to real life.

1:10:04

You know what I'm saying?

Like down to I just told you, my God, that was supposed to meet us in LA That never made it through.

And ultimately to go God's origin story kind of highlights his involvement and and inspiring me to do something.

1:10:22

You know what I'm saying?

Because when you read the story it's about, it's a tale amongst ghosts that if you travel beyond the Antarctic, right, there are mountains that are so large and beautiful, like individual worlds themselves.

When you go inside of the mountain, they have their own vegetation, they have their own sun and noise, like a world.

1:10:42

You know what I'm saying?

But they're different mountains, right?

But if you scale the inner cliffs of the mountains all the way to the peak of the firmament of the mountain, there's like a a flower with these salt crystals that if a goat consumes it, you live forever.

And the the aura, aura which was my my, my friend's name, which is also the goat and the origin story, tells everybody this story and they're like, man, I'm not going across the A&R, you're crazy.

1:11:11

So he travels over there, makes a sacrifice of maybe not living to obtain a way of earning, you know, proving to them that this place exists.

So he travels there, he gets there, he collapses.

Somebody, a healer ape finds.

1:11:27

And then he says you can.

Only you got two choices.

You can try to make it to the top of the inner one of these inner worlds to find that flower, which you probably won't make it with the condition that you're in, but if you do make it, you get the flower.

So you'll be good once you make it, but you might not make it most likely.

1:11:44

Or you can try to travel back with this map that I drew you how to get back here, but you probably won't make it back there either.

He decides to go back and try to make it back.

And just as he makes it back, he makes it back and gives his best friend the map docs.

1:11:59

Now his best friend's sitting here with the map, he's telling all the 2222 ghosts like, look, we're not going to let this, we go and go find this place.

We go and go together and find this place.

So that's basically the origin story of the Go guys where if you could just imagine now the video game will be that.

1:12:17

When, when, when that ever is to happen.

I'm not going to promise, oh, within this much time we're going to have a video game.

But I'm saying these are the things I plan on building with this brand, with this community.

Like, just imagine that being the storyline.

Just Just envision him running through the, you know, the.

1:12:37

Ice and the.

Conditions and having to sleep in like a cave and like, you know, I'm saying, not having the proper equipment, 'cause you didn't know it was coming and then just barely by the skin of your teeth, like that's it's going to be, it's going to be crazy, it's going to be amazing.

I'm getting too excited and I need to calm down now.

1:12:52

No, I love.

It don't ever turn down.

Don't.

Ever turn down?

This is fabulous.

I'm going to dive into the Discord server even more, going to map out my strategy for on the on the drop.

But is it going to be something where there's already people who've reserved goats or it's just launched?

1:13:11

Go get them this is.

Going to be like Pokémon 10 point O, so nobody going to know what coat you're going to admit.

That's going to be the beauty.

And it's just like if you go buy a Pokémon pack from in the comic book store.

1:13:27

You don't know what's in the but you know what might be in there.

You're like, OK, the pack's blue.

Maybe they didn't you know you you might know, but you don't really know.

You don't know if it's going to be a holographic you want.

You don't even know if it's going to be a holographic in there.

Same concept when we released, when you meant how many ever you meant it'll be a randomized GIF initially, but going into the Mitt as things that we're going to reveal and then people will start to see, you know, so it's basically going to be automated system with the rarest mixed in with the generated.

1:14:01

So the rarest meaning there'll be at least 100 to 222 hands drawn goats, we have at least 100.

That'll be because we have submissions from all of the artists involved, right?

So what we're going to do is we're going to evenly distribute all of the rare goats throughout the 2222, so it'd be just like a Pokémon card pack.

1:14:23

So if you could imagine 8, if you get like 8 Pokémon cards in the pack, you only have one holographic.

It's rare that there's ever like 4 holographics in the pack like this, so it's going to be the same concept.

So for every every few as they go to just be a fair, evenly spread chance of obtaining a rare one you know?

1:14:40

And then even then upon reveal there will be rarity system based on the generated ones and then also all of the one of ones that are in the collection will have a hidden utility in each one.

So the goal behind that is like creating like a trading card effect where like you might get a hidden utility that comes with oh you get a tattoo sleeve for free right?

1:15:05

But you might be like, I don't want a tattoo sleeve, you know what I'm saying?

But you might know that someone over there that has the one that comes with that secret MP3 from this artist over here that you really want.

Now you might reach out to that person trying to purchase theirs and then they're like, well, yeah, I want to tattoo one.

1:15:21

So, you know, now, you know, there's people who are scanning the floor for, oh, no, I want, I'm trying to find the rare that comes with this.

It's going to be an unlock date for those things, too.

It's not just like you're going to buy it.

It reveals and it's like, oh, I get a free tattoo.

I'll go get it today.

No, we're avoiding the flippers in the paper hands by saying that you unlock that there'll be a release date that's not even public yet.

1:15:42

The release date isn't public yet, but upon the drop we're going to, you know, do a release.

When we say OK On this date is when that releases.

It might be like June 10th.

If you're the holder of these group of goats, they come with these things and you can see the description of what it comes with and it'll have the hidden.

1:15:59

So mine will be like a custom hand painted canvas or an original that I have that you know, a part of my collection that something I, you know, don't want to, you know, it'd be something that people would just be able to appreciate.

But I got people giving away, you know, music features, yoga classes, paint kits, custom canvases, hand painted canvases, prints, you name it.

1:16:24

Like it's just so many different things.

Merch capsules, Gundam clothing is sponsoring, A6, Pain is sponsoring.

This is so many different things that's going to be intertwined within the utility of just being a part of the community.

IRL events and, you know, exclusive content and links to things that people just can't see.

1:16:45

That I have things already in my Discord where I'm creating little worlds and within the discords, like you can see my gallery, you can see NSFW body art and you know, just, you know all type of things like where, you know, it's just categorized where like right, like right now I got Facebook, I got Instagram, I got Twitter, I got Snapchat and I got what's the other one, Clubhouse.

1:17:12

But Discord is like if you just take all of those and just smash it into one place with AOL Messenger on top of it.

Yep, Yep.

A classic game?

Yeah, you got.

Video chat you can post, you got all these things like everything is in your trial and I know it's going to evolve.

I hope it doesn't like go super to shit at some point, like how I feel some social media outlets kind of.

1:17:31

But you know it is what it is whether it does or not.

But it's a good space right now and I like it.

You know, it's fabulous baseball.

I'm going to make sure I load up my Metamask wallet and get ready for that.

This has been fabulous.

I'll be dropping this out in different clips, but for people who want, obviously the long addition will be here.

1:17:48

This was great.

John, I appreciate your time today and I'm grateful I got to know you better.

I appreciate you, man.

Thank you for the for the outlet, man.

Does it.

Without stuff like this happen on a consistent basis, who knows where the hell I'd be, man.

So it's just as important what you're doing is what I'm doing because it's like 2 calls in the club, you drop one, other one ain't going to spin, right?

1:18:11

That's right.

That's right.

Well, you have a great rest of your day.

I'll get back to your daughter and let her know.

I appreciate her patience.

And I know she's.

In there eating candy and she's going to have to go see, you know?

But I appreciate you again, man.

1:18:26

My love.

Absolutely.

Much Love for this is actually been the first episode of the Much Love podcast.

So thank you guys for watching The Incredible Legend of a first guest.

Who knows where we go from here?